Responsibilities

• Track trends and perform competitive analysis whilst monitoring best practices in the market

• Develop, implement, analyze, and iterate cohesive marketing plans to increase brand awareness, consideration, and adoption

• Plan and execute all forms of digital marketing including SEO, Social Media Marketing,Content Marketing and Influencer Marketing

• Plan and execute, within budget, events, promotions and campaigns

• Monitor marketing campaigns across all digital mediums and iteratively improve them by focusing on customer behaviour, usage patterns, spends and other data driven insights

• Generate, edit publish and share engaging content daily (e.g. original text, photos, videos etc.)

• Ensure strong brand building through social networks with relatable campaigns, address feedback, and establish an overall connection with users

• Handle day-to-day communications in both directions on platforms such as LinkedIn, Facebook, Twitter, Instagram, YouTube etc.

• Track, analyze and report on performance on social media platforms

• Communicate with industry professionals and influencers via social media to create a strong network