Company Name: EntNetwrk
Job Types: Full-time, Walk-In
Location: Delhi
Responsibilities
• Plan, test, and execute mobile app marketing campaigns and responsible for App Growth
• Develop and execute App Store Optimization strategies
• Handling Social Media Marketing
• Handling App store Optimization
• Email Marketing
• Lead Generation
• Manage all digital marketing channels (e. g. Mobile, blogs, and social media) to ensure brand consistency
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Develop specific campaigns to create and maintain high levels of customer engagement
• Focus on data drive optimization strategies along with regular experiments and A/B test approach
• Take a data-driven approach to evaluate end-to-end customer behavior across multiple channels and customer touch points
• Forecast sales performance trends and act proactively to increase our market segment
• Liaise with Product, Design and Sales teams to increase client satisfaction through cohesive strategies.
• Monitor competition and provide ideas to stand out
• Stay up-to-date with digital technology developments
Requirements
• 3 – 5 years of experience in Mobile marketing campaigns, google ad hoc, social media and display advertising
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• Experience with A/B (Multivariate experiments)
• Knowledge of website analytics tools (e. g. Google Analytics or Omniture)
• Experience in setting up and optimizing Google Ad words campaigns
• Strong analytical skills and data driven thinking
• HTML
• WordPress
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