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Digital Marketing Manager

digital marketing job

Company Name: EntNetwrk

Job Types: Full-time, Walk-In

Location: Delhi

  1. Responsibilities
    • Plan, test, and execute mobile app marketing campaigns and responsible for App Growth
    • Develop and execute App Store Optimization strategies
    • Handling Social Media Marketing
    • Handling App store Optimization
    • Email Marketing
    • Lead Generation
    • Manage all digital marketing channels (e. g. Mobile, blogs, and social media) to ensure brand consistency
    • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
    • Develop specific campaigns to create and maintain high levels of customer engagement
    • Focus on data drive optimization strategies along with regular experiments and A/B test approach
    • Take a data-driven approach to evaluate end-to-end customer behavior across multiple channels and customer touch points
    • Forecast sales performance trends and act proactively to increase our market segment
    • Liaise with Product, Design and Sales teams to increase client satisfaction through cohesive strategies.
    • Monitor competition and provide ideas to stand out
    • Stay up-to-date with digital technology developments

    • 3 – 5 years of experience in Mobile marketing campaigns, google ad hoc, social media and display advertising
    • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
    • Experience in optimizing landing pages and user funnels
    • Experience with A/B (Multivariate experiments)
    • Knowledge of website analytics tools (e. g. Google Analytics or Omniture)
    • Experience in setting up and optimizing Google Ad words campaigns
    • Strong analytical skills and data driven thinking
    • HTML
    • WordPress